How to Choose an Affirmation for Your Business–and Your Life

by Alicia Sparks on February 3, 2014


Let’s talk about affirmations for a minute.

I’ll admit, it was difficult for me to choose a word for what I’m describing.


Mantra. Intention. Affirmation.

They all have similar definitions, yet each one is slightly different.

(For example, over at Your Body, Your Mind, I went with mantra because I wanted to focus on a word that would block out all the other garbage going on in life; something to keep me grounded and focused – which will make more sense here in a sec.)

I ended up choosing “affirmation” because, in short, an affirmation is defined as “the assertion that something exists or is true.”

Again: An affirmation is a word or phrase that asserts something exists or is true.

So, doesn’t choosing an affirmation for your business make sense?

Why Choose an Affirmation

We’re all at different stages in our businesses. Maybe we’re just starting out, maybe our client list is getting a little fatter, or maybe we’re so swamped with work that we’re actually hiring others.

No matter where you are, you can always be somewhere else. Notice I said somewhere ELSE, and not somewhere BETTER. Sure, you can always be somewhere better…but you can always be somewhere worse, too. That tends to happen when we get a little too comfortable and stop working so hard.

Having an affirmation can help you keep moving forward — get to wherever it is you want to get — with your business.

Maybe it’s not a reality yet, but it doesn’t have to be — that’s what affirmations are all about. You’re affirming it exists, and by doing so, you’ll work to make it exist.

Some would say you’ll manifest.

Why I Chose My Affirmation

As I mentioned at Your Body, Your Mind, my mantra for this year is “ahimsa.” Simply put, ahimsa is a yoga yama that originates from Buddhist and Hindu cultures and means “non-violence” or “do not injure.”

That’s what I want to focus on in my personal life: non-violent thoughts, actions, and spoken words.

However, for my business, I wanted an affirmation. I wanted something I could repeat again and again and again because it’s true — even if it’s not exactly one-hundred-percent-without-a-doubt in existence just yet, it will be. I will make it.

My affirmation for this year is: I am focused and I will succeed.

I chose my affirmation because for many years (actually, the majority of the decade I’ve been freelance writing and editing full time), I’ve been focused and succeeding at particular jobs, but I haven’t been focused on or succeeding at what I want to spend more time doing, and that’s helping other freelancers reach their goals.

You see, I’ve reached so many of mine. I do what I love for a living — and damn, do I love doing it.

Still, there’s a part of me that really, really wants to help others reach what I have so far.

So, I’m cutting out all the distractions (well, most of them 😉 ), focusing on my goal, and succeeding.

I am focused and I will succeed.

How Do You Choose an Affirmation?

I have three questions I ask myself and others when discussing – and ultimately deciding on – affirmations:

      1. What do you want to accomplish?
      2. What do you want to avoid?
      3. How do you want to feel?

For ultimate effectiveness, your affirmation must embody the answer to each of these questions.

Take a minute, an hour, a day — hell, take a week or a month if you need – and answer these questions. Really think about what it is you want to accomplish, what you want to (and must) avoid to get there, and how you want to feel along the way and when you reach your goal.

What’s your affirmation, readers? What word or phrase affirms your spark will become a fire this year?

Remember, there’s a lot of cool stuff going on over at The Writing Spark’s Facebook and @TheWritingSpark on Twitter, too!

{ 1 comment… read it below or add one }

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